Even as a new ‘Great British Bake Off’ judge, Nigella Lawson can’t escape the memes

Years after mispronouncing “microwave” on BBC’s “Cook, Eat, Repeat,” food writer Nigella Lawson has found herself at the center of yet another viral frenzy.

This time, the response has largely come from fans of the popular competition show “The Great British Bake Off,” who are poking fun at Lawson for a different on-air quirk: How she bites into baked goods.

“The Great British Baking Show,” which is known as “The Great British Bake Off” (or GBBO) overseas, first launched in 2010 on the BBC. It has since exploded into a beloved, global phenomenon with a fervent fan base.