'Very bad result for Lula: Bolsonaro is far more effective at speaking to that growing middle class'

Brazil's election reflects a political landscape that has become increasingly polarized, explains Krause. And he describes the current mood as one of “tired polarization: People are just exhausted. They feel that the political class is just kind of offering more of the same". The first round reveals a significant consolidation of the Brazilian right in government. Brazil's expanding middle class is increasingly attracted to entrepreneurialism and individualism, constituencies that "Bolsonarismo" has proved particularly effective at reaching.
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