SAT 07 NOVMorning6:33 PM

Back to the brief

BIZBBC News

Labubu hype seemed unstoppable, now the fluffy monster mania is dying

Photo: BBC

Collectors young and old energetically snapped up "blind boxes" - sealed, mystery packages containing the quirky monsters - often paying $15 (£11) or more.

Those unable to get the characters they wanted were often prepared to pay much more on the resale market.

The hype around the creatures convinced a mega-fan from North Carolina, who goes by the name Ensito, to leave his tech job in 2024 to create Labubu content full-time, travelling as far as Italy and Spain to seek out the latest releases.

Read the original report

Opens BBC News in a new tab