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Chick-fil-A bet on chicken 60 years ago. Now it’s America’s third largest restaurant chain.

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For decades, Chick-fil-A — with its iconic cow mascot — has encouraged Americans to skip hamburgers and instead “Eat Mor Chikin.”

Today Chick-fil-A is the third-largest restaurant chain in the U.S. behind McDonald’s and Starbucks, with nearly $24 billion in sales last year . Chick-fil-A also has around 3,000 locations around the world, having recently expanded to the U.K. and Singapore.

“My grandfather grew up in extreme poverty,” CEO Andrew Cathy said in a recent interview for NBC News’ Business in America series .

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